Tourism industry

With its natural beauties, excellent geographical location, outstanding hospitality and rich heritage, Bosnia and Herzegovina has all the prerequisites to become highly successful in the tourism industry. 

“Top 10 most attractive destinations in Europe for winter holidays”


“Top 10 destinations for rafting, hiking, skiing and the best mountain biking trails

Bosnia and Herzegovina is among the top 10 countries that have recorded the most significant growth in tourist arrivals, supporting its position as one of only three tourist destinations globally with an overall tourism market growth potential of over 10%.

13,7% + tourist arrivals

12,3% + overnight stays


Utilizing its rich natural resources, BiH has vast opportunities in different tourist sectors:

  • Ski and mountain tourism (skiing, snowboarding, and other winter sports)
  • Ecotourism
  • Spa tourism
  • Cultural Heritage & Religious tourism
  • Adventure & Sports tourism
  • Sea tourism


Natural wealth and ecological diversity, including mountains, rivers and forest, provide a strong base for the development of outdoor tourism in BiH, ​but also other investment opportunities, such as:


  • opening and construction of new tourism resorts
  • expanding and upgrading accommodation and sports facilities of existing resorts
  • hotel privatization
  • nature parks commercialization
  • resort operators
  • investment in tourism supporting infrastructure




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